For many companies new products are key to growth, yet developing new products is challenging and requires a special skill set. HighGear Solutions can help you 1) create the framework for a successful new products program, 2) identify and develop promising ideas, and 3) assess the potential of the best ideas.

Creating the Framework

Successful new products programs begin with the right framework: a STRATEGY that defines areas of interest and areas to avoid; a PROCESS that defines what will happen at each stage of development; a cross-functional TEAM involved early on; and, most importantly, a mechanism for keeping company LEADERSHIP involved and committed throughout the process.

HighGear Solutions can help you develop your framework or provide guidance on how to strengthen the one you already have in place.

Developing the Ideas

In an existing business with pressing projects, it is often hard to find time for new products. HighGear Solutions will kickstart your new product program: we develop ideas, write concepts, and refine those concepts through testing.

In this stage of the process, HighGear Solutions can handle as much of the project as needed. Your level of involvement is up to you. Our goal is to provide you with a number of promising new product options that can then be developed according to your business priorities.

Assessing Business Potential

How unique is the idea? How defensible? How large is the market? What’s your competitive advantage? How will you make the product? Will it meet your financial targets? HighGear Solutions can help you assess the business potential of a new product idea by addressing these and other questions.